The development history of chocolate packaging in China reflects the evolution from pragmatism in the planned economy era to visual innovation in the market economy period, and its process is closely linked to social and economic changes.

From the 1950s to the 1970s, packaging was mainly characterized by practicality and symbolic significance. Driven by enterprises such as Shanghai Yimin Food Factory, domestic chocolates like "Guangming Brand Wafer Chocolate" were wrapped in simple cartons or tin foil, with a focus on cost control and transportation protection. Tin foil packaging became popular due to its low cost and good sealing performance, often paired with traditional patterns in bright colors such as red, green, and gold to convey festive meanings. For example, "Xingfu Brand" and "Fengshou Brand" chocolates enhanced the festive atmosphere through colors and patterns, becoming emotional consolations in an era of material scarcity.

From the 1980s to the 1990s, packaging design ushered in a wave of innovation, incorporating childlike elements and interactivity. The football-shaped chocolate launched by Shanghai Shenfeng Food Factory was wrapped in tin foil printed with football patterns, while the large slab chocolate of Tianjin Qishilin used red hard cartons to highlight its high-end positioning. Packaging shapes became diversified, such as egg and globe shapes, to stimulate children's interest. Meanwhile, products like liqueur-filled chocolates enhanced fun through packaging designs imitating wine bottles, satisfying consumers' demand for novel experiences.

Since the 21st century, packaging has integrated cultural symbols with modern aesthetics, focusing on emotional marketing and high-end positioning. Beijing Sister Ma Gold Coin Chocolate uses gold tin foil to imitate ancient gold coins, strengthening auspicious meanings. Products such as Maltesers and Planet Cups have improved portability and sharing value through colorful individual packaging, meeting the needs of young consumers. In recent years, with the help of internet marketing, domestic chocolate packaging design has emphasized personalization and cultural connotation more, such as incorporating traditional patterns or limited-edition co-branded elements, to cope with the impact of international brands through differentiated competition.